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Media work, career management, and professional identity: Living labour precarity

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Understanding creative industries in general and media work in particular poses a fascinating paradox: as people worldwide engage with media in an increasingly immersive, always-on, almost instantaneous and interconnected way, the very people whose livelihoods and sense of professional identity depend on delivering content and experiences across such media seem to be at a loss on how to come up with survival strategies – in terms of business models, effective regulatory practices (e.g. copyrights and universal access provisions), and perhaps most significantly the organization of entrepreneurial working conditions that support and sustain the creative process needed to meet the demands of a global market saturated with media. This article proposes a model for professional identity in media work that engages with these questions, based on past, present and ongoing personal experiences of one of the authors as a self-employed media worker in multiple creative industries.
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Keywords: creative industries; industry; labour; management; media work; new media; precarity

Document Type: Research Article

Affiliations: 1: Edutainment Systems LLC 2: Indiana University

Publication date: 2012-05-15

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  • Northern Lights: Film and Media Studies Yearbook was first published in 2002 and places particular emphasis on film, television and new media. The yearbook, although carrying a theme each issue, welcomes a broad range of articles along with shorter review pieces.
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