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Shifting frames of reference, or what Maurizio Nichetti’s Ladri di saponette/The Icicle Thief can tell us about watching films on television

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Maurizio Nichetti’s comedy, Ladri di saponette/The Icicle Thief (1989) has been read as a mordant satire on commercial television and the world of consumerism it represents in late-1980s Italy. The context in which Nichetti’s cinema was originally created and consumed is examined here in some detail. This is followed by an analysis of how a new frame of reference (the television screening of the film on commercial UK television in the 1990s) impacted on this work and what this can tell us about spectatorship and the problematic intermedial relationship between film, television and advertising.
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Keywords: Italian cinema; Maurizio Nichetti; commercial television; intermediality; satire; spectatorship

Document Type: Research Article

Affiliations: 1: University of Bradford 2: European Master in Media, Communication and Cultural Studies, Università degli Studi di Firenze

Publication date: 2003-03-03

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