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Public service broadcasting put to test: Ex post control of online services

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Abstract:

Online services of public service broadcasters (PSBs) in Europe are disputed because they directly compete with online activities of the private media. In recent regulatory responses, European countries have taken a path of proactive control comprising specific regulations as well as formal and systematic procedures. Regulatory challenges do not end with the enactment of such rules, however. After rule-making, questions of how to ensure and control compliance with regulations move centre stage. While many EU countries have introduced ex ante tests to assess PSBs’ online offers, Switzerland controls compliance with regulations ex post. This article presents the results of an ex post analysis of the online offer of the Swiss public broadcaster, discusses regulatory implications of its findings and contributes to understanding the challenges facing rule enforcement on the Internet.

Keywords: Internet/online; ex post assessment; media governance; public service broadcasting

Document Type: Research Article

DOI: http://dx.doi.org/10.1386/macp.8.1.51_1

Affiliations: University of Zurich

Publication date: April 23, 2012

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  • The International Journal of Media and Cultural Politics is committed to analyzing the politics of communication(s) and cultural processes. It addresses cultural politics in their local, international and global dimensions, recognizing equally the importance of issues defined by their specific cultural geography and those that traverse cultures and nations.
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