The enduring allure of proximity-based political campaign communication strategies in Cameroon
Like most countries in sub-Saharan Africa, since 1990, the political and media landscapes in Cameroon have changed significantly. Unlike in the West, where developments in the media sector have been directly tied to parties' adoption of media-based campaign communication strategies, in Cameroon the proliferation of the media and changes in legislation to allow for a more media-based campaign communication scenario have been accompanied not by parties' prioritization of media-based campaign communication strategies but rather by a prioritization of proximity-based campaign communication strategies. This article examines this emerging paradox and offers an analytical perspective to understand this phenomenon.
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Document Type: Research Article
Affiliations: Aarhus University
Publication date: 2011-12-20
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