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The enduring allure of proximity-based political campaign communication strategies in Cameroon

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Like most countries in sub-Saharan Africa, since 1990, the political and media landscapes in Cameroon have changed significantly. Unlike in the West, where developments in the media sector have been directly tied to parties' adoption of media-based campaign communication strategies, in Cameroon the proliferation of the media and changes in legislation to allow for a more media-based campaign communication scenario have been accompanied not by parties' prioritization of media-based campaign communication strategies but rather by a prioritization of proximity-based campaign communication strategies. This article examines this emerging paradox and offers an analytical perspective to understand this phenomenon.
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Keywords: Cameroon; campaigns; campaign; communication; culture; political; parties; political; proximity strategies

Document Type: Research Article

Affiliations: Aarhus University

Publication date: 2011-12-20

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  • The International Journal of Media and Cultural Politics is committed to analyzing the politics of communication(s) and cultural processes. It addresses cultural politics in their local, international and global dimensions, recognizing equally the importance of issues defined by their specific cultural geography and those that traverse cultures and nations.
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