Skip to main content

Industry versus democracy: the new Audiovisual Media Services Directive as a site of ideological struggle

Buy Article:

$10.35 plus tax (Refund Policy)

Abstract:

This article explores the new Audiovisual Media Services Directive which will be the main instrument of media regulation in the European Union for the next years. However, instead of analyzing the directive itself which entered into force in December 2007 I am interested in its history. I will focus on 2 years of intense deliberation among EU institutions that preceded the final directive. A discourse analysis highlights the conflicting rationales that two EU institutions, the European Parliament and the European Commission, use in their respective drafts of the directive. The central point of reference in the Commission's draft is the Single Market, with Europeans being addressed as consumers. In contrast, at the heart of the Parliament's concept of media regulation is a European public sphere composed of European citizens. My analysis illustrates how, in the process of drafting and redrafting the law text, the Parliament's emphasis on the media's role for democracy is considerably stripped down.

Keywords: Audiovisual Media Services Directive; European Union; discourse analysis; draft directive; media regulation; policy analysis

Document Type: Research Article

DOI: https://doi.org/10.1386/macp.4.3.331_1

Affiliations: Simon Fraser University, Vancouver, Canada.

Publication date: 2008-12-08

More about this publication?
  • The International Journal of Media and Cultural Politics is committed to analyzing the politics of communication(s) and cultural processes. It addresses cultural politics in their local, international and global dimensions, recognizing equally the importance of issues defined by their specific cultural geography and those that traverse cultures and nations.
  • Editorial Board
  • Information for Authors
  • Subscribe to this Title
  • Ingenta Connect is not responsible for the content or availability of external websites
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
UA-1313315-26
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more