Public television in small European countries: Challenges and strategies

Author: Iosifidis, Petros

Source: International Journal of Media & Cultural Politics, Volume 3, Number 1, 1 January 2007 , pp. 65-87(23)

Publisher: Intellect

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Abstract:

This paper investigates the challenges that Public Television (PTV) broadcasters in small Western European countries encounter in a competitive digital broadcasting environment, and looks at the policies and strategies that these broadcasters are adapting in order to remain accountable, competitive and efficient. The paper starts by charting the privileges that PTV broadcasters have enjoyed, notably political support, relatively secure funding and longevity. Then it moves on to analyzing the enormous technological, economic, political and wider social changes that have occurred in the European broadcasting ecology in the past two decades and the competitive and financial challenges these shifts have brought about for the public corporations. The third and final part of the paper focuses on the factors affecting PTV broadcasters operating in the smaller territories of Europe and analyzes the organizational, scheduling and programming strategies adapted by these broadcasters. The paper concludes that PTV in Europe has shown resilience but has largely adapted a more populist tone.

Keywords: challenges and strategies; organizational reform; programming policy; public television; small European countries

Document Type: Research Article

DOI: http://dx.doi.org/10.1386/macp.3.1.65_1

Affiliations: City University, London.

Publication date: January 1, 2007

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  • The International Journal of Media and Cultural Politics is committed to analyzing the politics of communication(s) and cultural processes. It addresses cultural politics in their local, international and global dimensions, recognizing equally the importance of issues defined by their specific cultural geography and those that traverse cultures and nations.
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