Neopian economics of play: children's cyberpets and online communities as immersive advertising in NeoPets.com
Source: International Journal of Media & Cultural Politics, Volume 1, Number 2, 1 September 2005 , pp. 181-198(18)
Abstract:This article examines NeoPets, an online community for children where members create or adopt a virtual pet. The NeoPets Corporation is examined, with attention paid to their practice of `immersive advertising' amidst concerns over the increasing commercialization and branding of children's web-based content and culture. Ethical issues explored include privacy and intellectual property.
Document Type: Research article
Publication date: 2005-09-01
- The International Journal of Media and Cultural Politics is committed to analyzing the politics of communication(s) and cultural processes. It addresses cultural politics in their local, international and global dimensions, recognizing equally the importance of issues defined by their specific cultural geography and those that traverse cultures and nations.
- Editorial Board
- Information for Authors
- Subscribe to this Title
- ingentaconnect is not responsible for the content or availability of external websites