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Understanding the emergence of digital media

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With this volume, Pablo J. Boczkowski plants the roots to approach media production from a perspective that can grasp the changes in the content industry in the Internet era. Building on the tradition of socio-technical change studies, the author traces the factors that shaped the newspaper industry exploration of electronic media in the 1980s (videotext, teletext, audiotext) and explores how three website projects of US newspapers followed sharply different paths in their definition of the Internet as a new medium. His research is a powerful antidote for the generalized technological hype that has seduced the industry and the academia for years since the Internet became the dominant solution for digital information delivery. Boczkowski tells three stories of innovation and change which demonstrate that the prophecies of interactivity, hypertext and multimedia are not a given in news websites: their development depends on organizational, economic, technological and cultural factors that vary from newsroom to newsroom.

Keywords: hype; intractivity; news websites; production; socio-technical change; videotext

Document Type: Review Article


Affiliations: Universitat Rovira i Virgili

Publication date: February 1, 2005

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  • The International Journal of Media and Cultural Politics is committed to analyzing the politics of communication(s) and cultural processes. It addresses cultural politics in their local, international and global dimensions, recognizing equally the importance of issues defined by their specific cultural geography and those that traverse cultures and nations.
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