Skip to main content

Modelling the audience marketplace

Buy Article:

$10.35 plus tax (Refund Policy)

Abstract:

Philip M. Napoli’s book is a broad and systematic analysis of the many economic factors that shape the business of measuring audiences for use in financial transactions in the broadcast, cable, and online industries in the United States. At first glance, then, Audience Economics appears to boldly go where many scholars have gone before. Indeed, a number of seminal works have explored the processes by which media institutions conduct research about the audience and process this information into commodified abstractions which often bear little resemblance to actual viewers (e.g. Ang 1991; Ettema and Whitney 1994; Gitlin 1983; Meehan 1984, 1990, 1993; Turow 1997; Webster and Phalen 1997). Summing up the thrust of much of this critique, Ang (1991) aptly described the notion of television audiences generated by media industries as little more than ‘taxonomic collectives’; intangible groups of individuals brought together simply by virtue of their simultaneous attention to the same audio-visual source.

Keywords: audience research; content market; financial transaction; media institutions; minority group; taxonomic collectives

Document Type: Review Article

DOI: https://doi.org/10.1386/macp.1.1.153/4

Affiliations: Muhlenberg College

Publication date: 2005-02-01

More about this publication?
  • The International Journal of Media and Cultural Politics is committed to analyzing the politics of communication(s) and cultural processes. It addresses cultural politics in their local, international and global dimensions, recognizing equally the importance of issues defined by their specific cultural geography and those that traverse cultures and nations.
  • Editorial Board
  • Information for Authors
  • Subscribe to this Title
  • Ingenta Connect is not responsible for the content or availability of external websites
  • Access Key
  • Free ContentFree content
  • Partial Free ContentPartial Free content
  • New ContentNew content
  • Open Access ContentOpen access content
  • Partial Open Access ContentPartial Open access content
  • Subscribed ContentSubscribed content
  • Partial Subscribed ContentPartial Subscribed content
  • Free Trial ContentFree trial content
UA-1313315-26
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more