A modest proposal: the class-action case against television

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Abstract:

First it was big tobacco. Now, some of the victors in those multibillion-dollar David-and-Goliath class-action suits have turned their guns on the fast food industry, charging that junk food is responsible for a public health disaster no less appalling than tobacco’s. They have snack food giants like Kraft and Frito Lay running scared, stoking up their PR machines. The basic defence being offered is very similar to the one put up by the tobacco industry, and it’s based on freedom of choice. It amounts to arguing that nobody holds a gun to your head to make you eat deep-fried onion rings or Big Macs - we all have the power to choose what we consume.

Keywords: corporate media; junk media; public health; resistance; television

Document Type: Research Article

DOI: http://dx.doi.org/10.1386/macp.1.1.149/3

Affiliations: Ryerson University

Publication date: February 1, 2005

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  • The International Journal of Media and Cultural Politics is committed to analyzing the politics of communication(s) and cultural processes. It addresses cultural politics in their local, international and global dimensions, recognizing equally the importance of issues defined by their specific cultural geography and those that traverse cultures and nations.
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