Skip to main content


Buy Article:

$18.00 plus tax (Refund Policy)


This short manifesto was written with input from Chris Glynn (UWIC), Desdemona McCannon (MMU) and Harriet Edwards (RCA) in response to a collaborative writing workshop facilitated by Julia Lockheart (Goldsmiths, University of London) at Swansea Metropolitan University in 2011. During the workshop we became very animated with the idea of images being downtrodden and being seen as lacking in 'rigour' as a contribution towards critical discourse. The large sheet of paper we were using to develop ideas was covered in Chris's comic drawings of generals marching, people with loudspeakers and the like (see Visual Essay, P**). The manifesto, although two of it authors are illustrators, does not use images to proclaim it's message, as images are largely mute, but it is full of visual language. We tried to condense ideas into metaphors as much as possible, and kept the statements pared back and minimal. The tone of the manifesto was generated by the spirit of the collaborative discussion we had had. As I wrote the first draft later the same day, it was infused with Chris's wit and humour and Harriet's insistence on the importance of visual thinking. Later Chris and I refined it to its present form.

Keywords: icon; illustration; manifesto; metaphor; symbol; verbal hegemony; visual literacy

Document Type: Research Article


Publication date: 2011-12-22

More about this publication?
  • The Journal of Writing in Creative Practice is the official organ of the Writing Purposefully in Art and Design (Writing PAD) network. It offers art and design institutions an arena in which to explore and develop the notion of thinking through writing as a parallel to visual discourse in art and design practice. The journal aims to extend the debates to all national and international higher educational art and design institutions.
  • Editorial Board
  • Information for Authors
  • Subscribe to this Title
  • Ingenta Connect is not responsible for the content or availability of external websites
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more