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‘Old fangs into new viewers: the American poster to Let the Right One In

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Abstract:

A brief analysis of the American poster to the Swedish vampire film Let the Right One In, relating to genre, audiences and distribution.

Keywords: Let the Right One In; Magnolia pictures; audience; horror; marketing; poster; vampire films

Document Type: Research Article

DOI: https://doi.org/10.1386/jsca.1.1.51_1

Affiliations: Lund University

Publication date: 2010-10-15

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  • The Journal of Scandinavian Cinema is a new scholarly journal devoted to film in the Scandinavian countries. It aims to become the prime site for excellent research and engaging discussions on cinema in Scandinavia, both within the national context of Denmark, Finland, Iceland, Norway and Sweden, and as a region existing in a globalized world.
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