New organizational and social paradigm: From cooperation to co-creation and sustainable coexistence

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The intent of this article is to accentuate the key characteristics and features of the time and space that we live in, with emphasis on weak signals and areas which, based on my experience and thoughts, need to be addressed in order to allow a more balanced and sustainable development for companies, organizations and societies. Consequently, this will lead to a better and more comprehensive understanding of the challenges that we are facing today and make us better equipped to meet the future.

The article expresses the model of sustainable development as one possible scenario that could effect change in accordance with the laws of evolution and long-term change. Particularly exposed in this context are the role of humans within the Earth's ecosystem, and the understanding of the interconnected relationship between ourselves, the environment and matters of the past and future. In addition, the article proposes discussion around the challenges and opportunities of an analytical (vertical) approach in comparison with a more comprehensive and holistic approach to the development and growth of our ecosystem.

I argue that there is an opportunity for a new paradigm to place co-creation and coexistence at the core of the philosophy of societal and corporate development, which is currently based primarily on cooperation. The argument is extended to the need for a new type of leadership, one that will elevate the role of managers and leaders to new dimensions.

Keywords: co-creation; evolution; innovation; new leadership (leadership within); organizational evolution; sustainable development; technological development

Document Type: Research Article


Affiliations: Vibacom, Slovenia

Publication date: March 20, 2012

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