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Creative decision making within the contemporary Hollywood studios

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Abstract:

This article seeks to contribute to the current debate about the decision-making process within the Hollywood studios and the marketing-driven quest to micromanage the creative process in order to manufacture more consistently profitable films. The author outlines the process to which scripts are subjected in order to determine their suitability for production and how this impacts the quality of the scripts. There are compelling questions about whether the current business model hinders relevant, definitive cultural narratives and how this affects both the quality and profitability of contemporary films. In addition to considering the existing literature dealing with the topic, this article also draws on the author's fifteen years' experience in Hollywood as a screenwriter, agent and producer.

Keywords: Hollywood studios; National Research Group; corporatization; film marketing; film production; screenwriting; script development; script gurus

Document Type: Research Article

DOI: http://dx.doi.org/10.1386/josc.2.1.99_1

Affiliations: London Metropolitan University.

Publication date: January 1, 2011

More about this publication?
  • The Journal of Screenwriting aims to explore the nature of writing for the moving image in the broadest sense, highlighting current academic thinking around scriptwriting whilst also reflecting on this with a truly international perspective and outlook. The journal will encourage the investigation of a broad range of possible methodologies and approaches to studying the scriptwriting form, in particular: the history of the form, contextual analysis, the process of writing for the moving image, the relationship of scriptwriting to the production process and how the form can be considered in terms of culture and society. The journal also aims to encourage research in the field of screenwriting, the linking of scriptwriting practice to academic theory, and to support and promote conferences and networking events on this subject.
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