Creating and producing digital content across multiple platforms

Author: Jeffery-Poulter, Stephen

Source: Journal of Media Practice, Volume 3, Number 3, 1 November 2003 , pp. 155-164(10)

Publisher: Intellect

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From March 2001 NMK (the University of Westminster's digital media training agency) in association with the Producers Alliance for Cinema and Television (PACT), The Welsh Producers Association (TAC) and BAFTA presented the year-long Digital Synergies programme. The programme was based on the premise that interactive multiplatform digital projects could only be effectively achieved by creatives, programmers and technologists from across the entire traditional and digital media spectrum working in new collaborative arrangements. This paper starts by identifying defining characteristics of interactive digital media and then explores the major challenges, highlighted by Digital Synergies, that need to be overcome before the collaborative business models and production processes necessary to produce such material can become widespread and successful.

Document Type: Research Article


Publication date: November 1, 2003

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  • The Journal of Media Practice is a peer-reviewed publication addressing practical work in media teaching and research. To this end, the editorial board and consultative panels comprise prominent academics and practitioners from a range of disciplines committed to the achievement of academic and professional ends through means centred on practical work.
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