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The media war - USA vs. EU: the market share battleground

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The opening of the global markets in the Third World and the sites of the collapsed Soviet empire provides massive opportunities for the global media markets dominated by a number of contenders - the USA, the growing EU, Japan, and the tiger economies of Southeast Asia. What is at stake is both economic and cultural dominance. This paper examines one aspect of this struggle - the battle for domination in the arena of film and television production and distribution between the USA and the EU since the early 1980s.

Document Type: Research Article

DOI: http://dx.doi.org/10.1386/jmpr.3.3.141

Publication date: November 1, 2003

More about this publication?
  • The Journal of Media Practice is a peer-reviewed publication addressing practical work in media teaching and research. To this end, the editorial board and consultative panels comprise prominent academics and practitioners from a range of disciplines committed to the achievement of academic and professional ends through means centred on practical work.
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