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The article examines the changing scene in audio production teaching and proposes methods of adapting curricula to develop and enhance student creativity. The cross-curriculum benefits of a speech-based audio production foundation unit are discussed and methods of integrating transferable
skills are identified. Specific elements of project work are described which allow students to explore and push their own creative boundaries. The production unit is suitable for non-media specialists such as undergraduates following marketing and communication courses. Additional theory and
practice elements are suggested for incorporation into other study programmes to provide a more appropriate fit to desired learning outcomes.
The Journal of Media Practice is a peer-reviewed publication addressing practical work in media teaching and research. To this end, the editorial board and consultative panels comprise prominent academics and practitioners from a range of disciplines committed to the achievement of academic and professional ends through means centred on practical work.