This article discusses a Kerala archive of periodical magazines (1900–2012), an Indian region’s approach to the print-picture practices of periodical magazines within the context of twentieth-century literate media. It outlines a few characteristic contexts of the Malayali
reader using his unarticulated flip side, the Malayali viewer. This is an image-rich story of a range of print-picture genres, a visual field of literary illustrators, cartoonists, graphic authors, calligraphic title and film poster designers and photo-featurists as they have culturally functioned
in the mindscapes of a reading/looking class. The literary illustrators among them bear the problematic title of ‘aesthetic viewing’ in an ephemeral domain. Their story is presented on the basis of an extensive archival research into discreet cultural hegemony and patriarchy in
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print media studies;
Document Type: Research Article
Government College of Fine Arts, Thrissur
Publication date: 01 December 2015
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Illustration is a rapidly evolving field with an excitingly broad scope. Despite its cultural significance and rich history, illustration has rarely been subject to deep academic scrutiny. The Journal of Illustration provides an international forum for scholarly research and investigation of a range of cultural, political, philosophical, historical, and contemporary issues, in relation to illustration. The journal encourages new critical writing on illustration, associated visual communication, and the role of the illustrator as visualizer, thinker, and facilitator, within a wide variety of disciplines and professional contexts.
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