This study investigates the occurrence of deliberate design for player experience in big game studios, and how visions about the intended player experience are expressed and communicated to the team in the development process. The primary data source is interviews conducted with six
Swedish game developers. The study confirms that design for player experience is practiced by many game developers, and that they use a wide variety of tools for expressing and communicating their visions about the experience they want to convey. The main purpose of these expressions is to
allow everyone in the development team to make design choices in line with a commonly shared design vision.
The Journal of Gaming and Virtual Worlds focuses on theoretical and applied, empirical, critical, rhetorical, creative, economic and professional approaches to the study of electronic games across platforms and genres as well as ludic and serious online environments.