Skip to main content

Nicole, Papa, Blackpool Tower, the Eiffel Tower and Thierry Henry

Buy Article:

$18.00 plus tax (Refund Policy)

The article is concerned with the deployment of European (especially French) characters and motifs in British screen advertising from the 1970s to the present and the means whereby particular products (cars, cosmetics, drinks) are designated as French. It is especially concerned with the appropriation of French films in ads, through direct pillaging of found footage and through imitation, and the gestural use of French films to designate, more generally, shifting perceptions of the foreignness and difference of Europe. Advertising, it is acknowledged, also has its own trends and cycles, pursued regardless of external factors, within brands and amongst agencies. Screen advertising (Stella and VW) increasingly permeates the production, distribution and exhibition of cinema in Britain.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: AngloFrench relations; French brands; French cinema; film and television sponsorship; film franchising; screen advertising

Document Type: Research Article

Affiliations: University of Warwick.

Publication date: 2010-11-01

More about this publication?
  • The Journal of European Popular Culture investigates the creative cultures of Europe, present and past. Exploring European popular imagery, media, new media, film, music, art and design, architecture, drama and dance, fine art, literature and the writing arts, and more, the journal is also of interest to those considering the influence of European creativity and European creative artefacts worldwide.
  • Editorial Board
  • Information for Authors
  • Subscribe to this Title
  • Intellect Books page
  • Ingenta Connect is not responsible for the content or availability of external websites
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more