International broadcasting revived: Does it merit the effort? A case study of eight developing countries
In the context of increased competition and growing restrictions on public investment in the media, state-supported western international broadcasters have found themselves under increasing pressure to adapt their business strategies to a changed global media environment. Established providers have responded to these pressures by cutting vernacular radio services to expand international television. While these strategies may reflect shifts in media consumption from radio to television, they can threaten the ability to tailor content to cater for local audiences. The objective of this article is to investigate the provision and consumption of international broadcast news supply in developing countries from three angles: the current level of activity of international broadcasting; the change in local environments and its potential effect on international broadcasting; and the fit between consumer demand and broadcast supply.
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Document Type: Research Article
Affiliations: University of Oxford
Publication date: 2011-09-02
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