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Free Content A Description of China's Digital Cable TV Services

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Abstract:

Over one third of China's cable households have now been converted to digital TV. Most are served by a one-way network but a growing number have two-way interactive systems and China's goal is two-way interactivity and a full service. This article will introduce some widely operated and typical services of China's advanced digital cable systems and their business models. There are five service types: digital TV broadcasting; personalized viewing services; information service; interactive value-added service and telecommunications service. Their business models can be divided into subscription fees and advertising rates. Then the author will discuss development trends.

Keywords: China DTV trend; China digital cable TV; DTV profit model; Digital TV (DTV) service

Document Type: Research Article

DOI: https://doi.org/10.1386/jdtv.1.1.105/7

Affiliations: Communication University of China.

Publication date: 2010-01-01

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  • The International Journal of Digital Television will describe and explain the transition to digital TV and wider trends in television. As switchover happens across the globe and television's operations and audiences are transformed, the International Journal of Digital Television will be at the forefront of efforts to understand the changes and developments.
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