This article examines the many factors influencing NGO advertisements and their visual representations of the Third World. Focusing on two specific advertisements, this work explores the influence of practical constraints and specific marketing techniques. Applying the work of Edward
Said and Homi Bhabha in its analysis, this article will consider the relationship of the NGO advertisements to colonial discourse. Visual representations of the Third World that circulated into Europe during colonialism naturalized the division between white and black racial categories. This
distinction, as utilized in the advertisements, is explored through Paulette Goudge's The Whiteness of Power. Following, an examination of imagery as grounded in a specific understanding of development is undertaken with reference to Arturo Escobar's work. Both advertisements' imagery
is argued to be an essential part of justifying the development practices. It is concluded that as producers of visual representations, NGOs are in a position to disseminate alternative depictions of the Third World1 and, consequently, contribute to the production of new discourses within
the field of development.