Free Content Fata Morgana: Mirage in the Desert - a sequence of images (2005)

 Download
(PDF 1,196.3kb)
 
Download Article:

Abstract:

A road movie of stills on a journey through the Egyptian desert, Fata Morgana was the original hallucination or mirage conjured from the heat bending light on the extremes of the horizon. Here the natural is supplanted by the cultural world of commodity free trade, which comes to obliterate the visible desert and instead presents us with the desert of the commercial signage which is made strange by its juxtaposition with the barrenness of the Egyptian landscape.

Keywords: Egypt; advertising; desert; hallucination; ideology; mirage

Document Type: Research Article

DOI: http://dx.doi.org/10.1386/jams.1.1.91_1

Affiliations: Department of Music, Film and Fashion, University of Westminster.

Publication date: May 1, 2009

More about this publication?
  • The Journal of African Media Studies (JAMS) is an interdisciplinary journal that provides a forum for debate on the historical and contemporary aspects of media and communication in Africa. 
  • Editorial Board
  • Information for Authors
  • Subscribe to this Title
  • ingentaconnect is not responsible for the content or availability of external websites
Related content

Tools

Favourites

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
UA-1313315-26
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more