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Free Content Repositioning African media studies: thoughts and provocations

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This article engages with contemporary debates on the state of media studies in Africa. It comments on the dialectic between metropolitan centres of knowledge production and dependent peripheries. A brief discussion of Fordism and post-Fordism and their implications for Africa follows. Nation-building discourses are opposed to hyper-real notions of meaning, calling on Africans to transcend their idealized understanding of culture, African values and identity as unchanging absolutes. The often alarming anti-democratic conceptual, policy and ideological shifts that occur when theories travel between different contexts are examined. Some research agendas for Africa in the postmodern age are proposed.

Keywords: African culture; African media; media education; media freedom; media research; media theories

Document Type: Research Article


Affiliations: University of KwaZulu-Natal.

Publication date: May 1, 2009

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  • The Journal of African Media Studies (JAMS) is an interdisciplinary journal that provides a forum for debate on the historical and contemporary aspects of media and communication in Africa. 
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