Public Opinion Revisited: The propagation of opinions in digital networks
The aim of this article is to discuss the propagation of opinions expressed on the Internet (digital media matrix) in view of a historical development of public opinion. In order to address that, the article examines the debate concerning public opinion based on the works of Walter Lippmann (1961), Niklas Luhmann (1997; 2000; 2005), Jürgen Habermas (1991; 1997) and Dirk Baecker (2004), whereas the concept of a digital media matrix is discussed together with the theories of Niels Finnemann (2001), David White (1964) and Kurt Lewin (1947). The relationship between media and public opinion is defined by the historical emergence of forms of coding between communication agents, previously comprising of senders and receivers (peer-to-peer communication), broadcasting (mass communication) and networks of nodes (digital communication). The propagation of public opinion is depicted as a form shaped by a network of nodes, therefore suggesting a diagram for the distribution of messages and opinions in digital networks described as ‘netclustering’. The article offers a synthesis of the literature on public opinion to suggest a model for the viral propagation of messages within networks such as Twitter and Facebook.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
Document Type: Research Article
Affiliations: University of São Paulo, Brazil
Publication date: 2012-03-20
More about this publication?
- The emergence of satellite TV, the internet and digital technology have dramatically changed the way audiences receive information and interact with the media. The sudden success of Al-Jazeera and other Arab broadcasters have altered the way the Arab world narrates itself and reports news from the region to the rest of the world. The journal aims to lead the debate about these emerging rapid changes in media and society in Arab and Muslim parts of the world.
- Editorial Board
- Information for Authors
- Subscribe to this Title
- Intellect Books page
- Ingenta Connect is not responsible for the content or availability of external websites