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The reception of Nigerian video drama in a multicultural female community in Botswana

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Abstract:

This loosely ethnographic article analyzes the reception of Nigerian videos in a semi-domestic set-up in Gaborone, Botswana. It centres on video-viewing in the context of clients having hair plaited or styled by the author's wife. The sessions allowed for gate-keeping at the level of selection of videos and of informal critical commentary, although various levels of audience expertise contributed to the latter. The video reception is linked to the social conditions of the 'audience', many of whom were formal or informal, female economic migrants. This leads to a textual analysis of the videos with respect to genre, language, gender stereotyping, class analysis, ethnicity, modernity, consumerism and social exclusion. The video sessions provided a discursive space where Batswana and non-Batswana women could discuss, with relative freedom, important issues concerning various types of modern, urban identity.

Keywords: GATE-KEEPING; GENDER; IDENTITY; MODERNITY; NOLLYWOOD; RECEPTION

Document Type: Research Article

DOI: http://dx.doi.org/10.1386/jac.3.1.65_1

Publication date: March 1, 2011

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  • The Journal of African Cinemas will explore the interactions of visual and verbal narratives in African film. It recognizes the shifting paradigms that have defined and continue to define African cinemas. Identity and perception are interrogated in relation to their positions within diverse African film languages. The editors are seeking papers that expound on the identity or identities of Africa and its peoples represented in film. 
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