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Creative/Cultural industries financing in Africa: A Tanzanian film value chain study

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In recent years we have seen significant changes in the structural characteristics of film market systems against the background of globalization and integration of African film suppliers into the global market. These have included changing market relationships and market structures from production through to retail. The Tanzanian film industry faces numerous barriers to local and global market participation, including lack of production facilities, poor market organization, inadequate rules and regulations, limited understanding of global markets, the problem of language, and lack of bargaining power and commercial relationships. Hence, the majority of local film-makers and producers are isolated and left to operate in marginal economic areas such as micro and informal enterprises. Their problems are magnified by the lack of access to networks that can help them compete in the global film business.

Keywords: Porter's Five Forces Model; distribution; film value chain study; marketing; video halls

Document Type: Research Article


Affiliations: 1: Murdoch University. 2: Zanzibar International Film Festival (ZIFF).

Publication date: 2010-07-01

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  • The Journal of African Cinemas will explore the interactions of visual and verbal narratives in African film. It recognizes the shifting paradigms that have defined and continue to define African cinemas. Identity and perception are interrogated in relation to their positions within diverse African film languages. The editors are seeking papers that expound on the identity or identities of Africa and its peoples represented in film. 
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