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Globalization and African cinema: distribution and reception in the anglophone region

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Abstract:

When Tommy Lott advanced his 'no-theory theory' on the definition of black cinema, he argued that a theory remains a theory only up to the time when the meanings it advances 'are no longer applicable'. He was aware of the complexity of theorizing on an ongoing activity based on an essentialized notion.

What I see as a possible arena of contention and re-theorizing is the versatility of cultures in appropriating processes of knowledge distribution. What I am advocating here is seeing the film and video distribution practices that continue to grow in Africa as loci of sociological and ontological questionings. Is the experience of media within cultures dependent on exposure to western media concepts? Isn't exposure itself merely a limited rather than a limiting experience? How far are 'appropriations' related to media sociality? How do community media express themselves outside the boundaries of expectations and definitions of authoritative media?

Keywords: AFRICAN CINEMA; ANGLOPHONE; DISTRIBUTION; GLOBALIZATION; MEDIA; RECEPTION

Document Type: Research Article

DOI: http://dx.doi.org/10.1386/jac.1.1.19/1

Publication date: July 1, 2009

More about this publication?
  • The Journal of African Cinemas will explore the interactions of visual and verbal narratives in African film. It recognizes the shifting paradigms that have defined and continue to define African cinemas. Identity and perception are interrogated in relation to their positions within diverse African film languages. The editors are seeking papers that expound on the identity or identities of Africa and its peoples represented in film. 
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