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The promotion of public interest through new policy initiatives for public television: the cases of France and Spain

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Public television in France and Spain differs from those in other European countries in the historical socio-political changes it has gone through in the last century. Coincidentally, today both media are working towards a new, similar model of public service television, and the implementation of some radical changes, such as the progressive suppression of advertising until its complete elimination in 2011, strengthens the assumption that new policy initiatives are being taken in order to finance and re-structure public television in both countries.

The economic answer to the elimination of advertising has been the creation of new taxes to telecommunications' operators and private television companies in order to help support public media, but with these, controversy came: the European Commission has already accepted complaints from both countries' companies stating that these new taxes are illegal. The economic future of public television in France and Spain, then, is yet to be determined.
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Keywords: France; Spain; advertising; public television; suppression; taxes

Document Type: Research Article

Affiliations: Universidad Complutense de Madrid.

Publication date: 2010-12-01

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