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This article is a study of two French-language Moroccan women's magazines, Femmes du Maroc and Citadine. The article assesses the extent to which the female gender identity presented in these magazines is spatially contingent and also whether it derives from the classic
binary division between masculine and feminine space which is increasingly contested in Moroccan society The article also analyses how the Moroccan woman portrayed in these magazines reconciles the opposing attractions of tradition and modernity. Finally, the article assesses whether these
magazines advance a rhetoric of allegiance to Moroccan values or whether they, in fact, encourage adherence to the dominant western European discourse about femininity and the feminine gender role promoted in major western glossy magazines.
The International Journal of Francophone Studies offers a critical preview for a new development in the understanding of 'France outside France', with a thorough insight into the network of disciplinary issues affiliated with this study. The journal complements the thriving area of scholarly interest in the French-speaking regions of the world, bringing a location of linguistic, cultural, historical and social dynamics within a single academic arena.