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Passionately yours: Managing emotional and spatial boundaries in lifestyle-based hospitality businesses

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This article examines the boundary work done by self-employed men and women in rural areas, whose goal is to accomplish their lifestyle aspirations. Their business model is to host people, specifically dog owners, at their homes, offering a space to spend some leisure time and train in dog sports in a rural setting. For the hostentrepreneurs, the work is also their lifestyle and, therefore, the conventional boundaries between professional and personal life are constantly blurred. The article suggests that the emotionally demanding work of crossing the boundaries between private and public is motivated by their passion for their lifestyle – a desired attribute in the new economy. Although they appear to be ideal workers as per the rules of the new economy, the business and lifestyle depend on their infinite passion.
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Keywords: dogs; hospitality; lifestyle entrepreneurship; new economy; passion; work–life balance

Document Type: Research Article

Affiliations: University of Tampere

Publication date: 2017-09-01

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  • Hospitality & Society is an international multidisciplinary social sciences journal focusing upon hospitality and exploring its connections with wider social and cultural processes and structures. The journal welcomes submissions from various disciplines and aims to be an interactive forum expanding frontiers of knowledge and contributing to the literature on hospitality social science. Articles that stimulate debate, discussion and exchange across disciplines are welcomed, as well as review essays or short topical pieces that are provocative and problematic in nature.
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