Farm tourism and dilemmas of commercial activity in the home

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Abstract:

This article aims to analyse the overlap between work and home in farm tourism.When farmers diversify their production into tourism using their homes as a commercial arena for hosting visitors, new challenges regarding boundaries between private and public, home and work arise. The article shows how central aspects of hosting involve inherent dilemmas between the farm as a home and as a site of commercial activities. Moreover, it shows how the boundaries between work and home are managed in order to balance business and a sense of home. Such boundary work consists of attempts at adjusting the product, marking rules and creating separate spaces for home and work, something that produces a more conditional hospitality. The analysis is based on studies of twenty family farms from various districts in Norway. Some of the farms combine tourism and farming while others have altered their production to tourism only. The material includes formal interviews with sixteen women and nineteen men operating the businesses.

Keywords: boundary work; commercial homes; conditional hospitality; farm tourism; hosting; host–guest relations; rural tourism

Document Type: Research Article

DOI: http://dx.doi.org/10.1386/hosp.2.2.179_1

Affiliations: 1: Norwegian University of Science and Technology and Centre for Rural Research 2: Centre for Rural Research

Publication date: November 2, 2012

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  • Hospitality & Society is an international multidisciplinary social sciences journal focusing upon hospitality and exploring its connections with wider social and cultural processes and structures. The journal welcomes submissions from various disciplines and aims to be an interactive forum expanding frontiers of knowledge and contributing to the literature on hospitality social science. Articles that stimulate debate, discussion and exchange across disciplines are welcomed, as well as review essays or short topical pieces that are provocative and problematic in nature.
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