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The Bombay Film Poster: The Journey from the Street to the Museum

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Abstract:

Marketing has always been central to the film industry all over the worls, now more than ever. Here, Ranjani Mazumdar takes us through the short artistic and economic history of film posters in India.

Document Type: Research Article

DOI: http://dx.doi.org/10.1386/fiin.1.4.13

Affiliations: Jamia Millia Islamia University, New Delhi.

Publication date: April 1, 2003

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  • Film International covers film culture as part of the broader culture, history and economy of society. We address topics of contemporary relevance from historically informed perspectives. We wish to bridge the gap between the academy and the outside world, and encourage the participation of scholars from a variety of disciplines.
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