WHEN MEDIA ARE NEW: UNDERSTANDING THE DYNAMICS OF NEW MEDIA ADOPTION AND USE, JOHN CAREY AND MARTIN C. J. ELTON (2010) Ann Arbor, MI: University of Michigan Press (374 pp.), ISBN 978-0-472-05085-7, $47.50 (paperback). YOU ARE NOT A GADGET: A MANIFESTO, JARON LANIER (2011)
New York: Vintage (240 pp.), ISBN 978-0307389978, $15 (paperback) EXTRAORDINARY CANADIANS: MARSHALL McLUHAN, DOUGLAS COUPLAND (2010) Toronto, Canada: Penguin Canada (208 pp.), ISBN 9780670069224, $26 (hardback)
EME explores the relationships between media, technology, symbolic form, communication, consciousness, and culture. Its scope is interdisciplinary and multidisciplinary. Media ecology provides a rich philosophical, historical and practical context for studying our increasingly technological and mediated society and culture with an emphasis on historical context. Media ecology scholarship emphasizes a humanistic approach to understanding media, communication, and technology, with special emphasis on the ways in which we have been and continue to be shaped and influenced by our inventions and innovation. The Media ecology approach is predicated on understanding that media, symbols, and technologies play a leading role in human affairs, and function as largely invisible environments affecting the way we think, feel, act, and organize ourselves collectively.