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Radiohead and the Media Fallout of OK Computer

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Abstract:

This article explores the response of the British rock group Radiohead to the almost fatal creative paralysis that resulted from the enormous success and critical attention generated by their 1997 landmark recording Ok Computer. This adaptive response consisted of a vast effort to recreate and reidentify themselves, by way of a reconfiguration of both their artistic and commercial technological extensions, in an existential struggle to maintain an ongoing sense of authenticity.

Keywords: Radiohead; authenticity; experimentation; identity; instrumentation; publicity; technics; technological extensions

Document Type: Research Article

DOI: https://doi.org/10.1386/eme.10.1-2.75_1

Affiliations: York University

Publication date: 2012-02-02

More about this publication?
  • EME explores the relationships between media, technology, symbolic form, communication, consciousness, and culture. Its scope is interdisciplinary and multidisciplinary. Media ecology provides a rich philosophical, historical and practical context for studying our increasingly technological and mediated society and culture with an emphasis on historical context.
    Media ecology scholarship emphasizes a humanistic approach to understanding media, communication, and technology, with special emphasis on the ways in which we have been and continue to be shaped and influenced by our inventions and innovation. The Media ecology approach is predicated on understanding that media, symbols, and technologies play a leading role in human affairs, and function as largely invisible environments affecting the way we think, feel, act, and organize ourselves collectively.
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