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Food and Drink: Engaging the Logics of New Mediation

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This article draws on the belief that the contemporary conjuncture is in part defined in relationship to emerging new media, to pursue the thesis that logics of new mediation should not be selectively "discovered" in proximity to the digital and digitizing objects that are traditionally called new media technologies. Such logics are culturally pervasive and the implications of these logics extend to changing interactions with nondigital technologies that do not often, if ever, qualify as new media. If the logics of new mediation do underwrite our contemporary cultural condition, they have done work to redefine the relations that construct the contexts of life. These contexts include digital and mechanical technologies, but also the varied products of human intervention - including the production, distribution, consumption, and formation of discourse about food and drink.

Keywords: digital technologies; discourse; food and drink; new media

Document Type: Research Article


Affiliations: University of North Carolina

Publication date: 2012-02-02

More about this publication?
  • EME explores the relationships between media, technology, symbolic form, communication, consciousness, and culture. Its scope is interdisciplinary and multidisciplinary. Media ecology provides a rich philosophical, historical and practical context for studying our increasingly technological and mediated society and culture with an emphasis on historical context.
    Media ecology scholarship emphasizes a humanistic approach to understanding media, communication, and technology, with special emphasis on the ways in which we have been and continue to be shaped and influenced by our inventions and innovation. The Media ecology approach is predicated on understanding that media, symbols, and technologies play a leading role in human affairs, and function as largely invisible environments affecting the way we think, feel, act, and organize ourselves collectively.
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