Drivin' a Big Truck Down the Big Road: Oral Traditional Rhetoric in a Working World
Author: Pym, Anne
Source: Explorations in Media Ecology, Volume 6, Number 2, 1 June 2007 , pp. 81-96(16)
Document Type: Research article
Publication date: 2007-06-01
- EME explores the relationships between media, technology, symbolic form, communication, consciousness, and culture. Its scope is interdisciplinary and multidisciplinary. Media ecology provides a rich philosophical, historical and practical context for studying our increasingly technological and mediated society and culture with an emphasis on historical context.
Media ecology scholarship emphasizes a humanistic approach to understanding media, communication, and technology, with special emphasis on the ways in which we have been and continue to be shaped and influenced by our inventions and innovation. The Media ecology approach is predicated on understanding that media, symbols, and technologies play a leading role in human affairs, and function as largely invisible environments affecting the way we think, feel, act, and organize ourselves collectively.
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