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Featuring shortness in online loop cultures

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This article examines the trend of looping videos online. It distinguishes between different types of loops (photography-based and video loops) and their functions (background and foreground). It also argues that the loop through its unit multiplication serves the human need for duration, self-reference and communication.
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Keywords: GIF; Vine; duration; loop; unit operation; video

Document Type: Research Article

Affiliations: University of Surrey

Publication date: 01 January 2015

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  • Empedocles aims to provide a publication and discussion platform for those working at the interface of philosophy and the study of communication, in all its aspects. This Journal is published in cooperation with the Section for the Philosophy of Communication of ECREA, the European Communication Reserach and Education Association.
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