f Ringing One Missed Call: Franchising, transnational flows and genre production

Eric Valette’s 2008 remake of Miike Takashi’s 2004 J-horror film Chakushin ari / One Missed Call calls into question a simple East/West economic and contextual binary often assumed in cases of transnational remakes, regarding the purity of an original ‘exotic’ Other and the debased, impure ‘corporate’ American remake. One Missed Call cannot be so easily placed into national cinema categories when we explore the production and financial origins of the film however, given the transnational nature of the remake’s content and production. This article explores how transnational remakes engage with transnational flows of production and influence, thinking about how transnational modernity works with what Koichi Iwabuchi terms ‘cultural odor’. The article challenges the presence of an ‘original’ in the transnational franchising of the One Missed Call films, contending that Ring (Nakata Hideo, 1998) and The Ring (Gore Verbinski, 2002) have functioned as metatexts in both Miike’s and Valette’s versions of One Missed Call. In so doing, the article examines the characteristics of transnational media production on an economic and political basis.