If you speak fashion you speak Italian: Notes on present day Italian fashion identity

$18.00 plus tax (Refund Policy)

Buy Article:


What is the meaning of national fashion in a globalized world Having or not having a national fashion upon which to rely seems to matter more and more for the success of brands operating in the contemporary market. This is so despite and perhaps because of production being increasingly transnational. The following article investigates how the project of a distinctive Italian fashion identity (made in Italy) is produced through discursive formulations and industrial practices in China and in Italy. It explores the meaning of made in Italy based on the perceived reproduction of historical or imagined traditions.

Keywords: fashion; globalization; invention of tradition; made in Italy; national identity

Document Type: Research Article

DOI: http://dx.doi.org/10.1386/csfb.1.2.203_1

Affiliations: Iuav University Venezia and Iulm University Milano.

Publication date: December 1, 2010

More about this publication?
  • Critical Studies in Fashion and Beauty is the first journal dedicated to the critical examination of the fashion and the beauty systems as symbolic spaces of production and reproduction, representation and communication of artifacts, meanings, social practices, and visual or textual renditions of cloth, clothing and appearance.
  • Editorial Board
  • Information for Authors
  • Subscribe to this Title
  • ingentaconnect is not responsible for the content or availability of external websites
Related content



Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more