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The dynamics of luxury and basic-ness in post-crisis fashion

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Understanding the current moment of the global fashion system and its potential for future development requires that we retrace the dynamics that have characterized this sector in recent years, pre- and post-crisis. This article traces the dynamics to a new sensibility located between simplicity and luxury, which is more than just another trend but a new Renaissance. The new sensibility involves the parallel processes of luxury losing its exclusive aura and diffusing into the everyday, and, at the same time, creativity, authenticity and a spirit of craftsmanship emerging as a form of luxurious basic-ness.

Keywords: authenticity; basic fashion; consum-authors; craft; creativity; everyday culture; luxury fashion; real fashion trends

Document Type: Research Article


Affiliations: Future Concept Lab, Milan.

Publication date: October 1, 2010

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  • Critical Studies in Fashion and Beauty is the first journal dedicated to the critical examination of the fashion and the beauty systems as symbolic spaces of production and reproduction, representation and communication of artifacts, meanings, social practices, and visual or textual renditions of cloth, clothing and appearance.
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