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The dynamics of luxury and basic-ness in post-crisis fashion

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Understanding the current moment of the global fashion system and its potential for future development requires that we retrace the dynamics that have characterized this sector in recent years, pre- and post-crisis. This article traces the dynamics to a new sensibility located between simplicity and luxury, which is more than just another trend but a new Renaissance. The new sensibility involves the parallel processes of luxury losing its exclusive aura and diffusing into the everyday, and, at the same time, creativity, authenticity and a spirit of craftsmanship emerging as a form of luxurious basic-ness.

Keywords: authenticity; basic fashion; consum-authors; craft; creativity; everyday culture; luxury fashion; real fashion trends

Document Type: Research Article


Affiliations: Future Concept Lab, Milan.

Publication date: 2010-10-01

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