Abstract:In the deregulated, privatized society of consumers, fashion is a perpetuum mobile a self-feeding, self-sustaining, self-propelling and self-invigorating process. This is due to the interaction of two socially prompted urges: the longing to be a part of a greater whole, and the urge for individualism/uniqueness in their turn the effects of the dialectics of security and freedom. Fashion casts lifestyles in the mode of a permanent and principally un-finishable revolution. It plays a crucial operating role in rendering constant change to the norms of our being-in-the-world: if you do not wish to sink, keep surfing; obviously, you can no longer seriously hope to make the world a better place to live; but you cannot even make that agreeable place in the social world which you might have managed to cut out for yourself really secure.
Document Type: Research Article
Affiliations: University of Leeds.
Publication date: 2010-10-01
Critical Studies in Fashion and Beauty is the first journal dedicated to the critical examination of the fashion and the beauty systems as symbolic spaces of production and reproduction, representation and communication of artifacts, meanings, social practices, and visual or textual renditions of cloth, clothing and appearance.
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