Skip to main content

Raising the Bar – a study of growth trends among Cockpit Arts studio holders and the impact of incubation on their development

Buy Article:

$18.00 plus tax (Refund Policy)

This article references ongoing research undertaken by Cockpit Arts, with a focus on the findings from Raising the Bar – a study of growth trends among Cockpit Arts studio holders and the impact of incubation on their development (Cockpit Arts 2009). The research project reflects Cockpit Arts' interest in raising aspirations for improved profitability and success in the craft sector and in highlighting the role that incubation can play. The article first outlines the aims and context of the project, the research methodology employed and some of its limitations. This is followed by a summary of the key findings, headlined by the fact that craft businesses at Cockpit Arts are experiencing significant business growth, despite a tough economic climate. The evidence highlights a number of key drivers contributing to this growth including craft discipline, age of business, product innovation, market diversification beyond the UK contemporary craft market, successfully outsourcing manufacture and exploitation of intellectual property through licensing. The article continues by exploring some of the barriers and challenges facing makers today in terms of business growth and sustainability. Incubation is shown to contribute to business growth through the mechanisms of strategic planning supported by one to one coaching and access to finance in particular. The research shows, however, that no set business model or combination of incubator services can guarantee business development or growth. One size does not fit all. To conclude, I argue that while measuring the impact of incubation is challenging, it can play a significant role in craft sector development. In particular, I make the case for an approach that focuses on the development of the owner-manager in order that they can exploit their creativity in the most effective, sustainable and profitable way.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics


Document Type: Case Report

Publication date: 2011-06-01

More about this publication?
  • The aim of Craft Research is to advocate and promote current and emerging craft research, including research into materials, processes, methods, concepts, aesthetic and style. This may be in any discipline area of the applied arts and crafts, including craft education.

  • Editorial Board
  • Information for Authors
  • Subscribe to this Title
  • Ingenta Connect is not responsible for the content or availability of external websites
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more