Websites and place branding for seven Galician cities: An exploratory study
In this article, we analyse the content of the municipal and tourist websites of the seven main cities in Galicia. The aim was to assess the degree of development of their place branding strategies. Results indicate that graphic brands are not fully developed and functional, and emotional brand attributes, despite being present on sites, are not optimized and thus do not contribute to city identification and differentiation.
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Document Type: Research Article
Affiliations: University of Vigo
Publication date: 2011-07-27
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