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Websites and place branding for seven Galician cities: An exploratory study

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Abstract:

In this article, we analyse the content of the municipal and tourist websites of the seven main cities in Galicia. The aim was to assess the degree of development of their place branding strategies. Results indicate that graphic brands are not fully developed and functional, and emotional brand attributes, despite being present on sites, are not optimized and thus do not contribute to city identification and differentiation.

Keywords: Galicia; city brand; content analysis; municipal website; place brand; tourist website

Document Type: Research Article

DOI: http://dx.doi.org/10.1386/cjcs.3.2.297_7

Affiliations: University of Vigo

Publication date: July 27, 2011

More about this publication?
  • The Catalan Journal of Communication and Cultural Studies (CJCS) is committed to publishing research and theoretical articles in the fields of media studies, popular culture and cinema, public relations and advertising studies, social communication, new media, language uses in the media, communication and cultural policies, social and national identities, gender studies, sports and leisure, tourism and heritage, among other related issues. CJCS publishes double blind peer-reviewed articles and its aims and scope cover not only Catalan media and cultural systems but also other social contexts.
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