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Tourism and cultural identity: Promoting Buenos Aires as the cultural capital of Latin America

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Some urban areas in Buenos Aires were neglected for many decades by both public and private investment. As a result these areas underwent a process of degradation. However, in the last twenty years the city has undergone renewal processes and urban restructuring that have slowly redefined different cultural and tourist enclaves. As part of this process, and in the context of a tourist boom, public and private investment flourished, rooted in new public policies whose main purpose was to promote cultural tourism. At the same time several cultural manifestations considered threatened by globalizing forces were protected by heritage legislation. The main purpose of this article is to analyse the role of culture in tourism promotion of Buenos Aires. In particular, it examines the urban heritage and local identity valorization processes as part of tourism policies developed specially during the 2000s.
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Keywords: Buenos Aires; culture; identity; promotion; public policies; tourism

Document Type: Research Article

Affiliations: Universidad de Buenos Aires

Publication date: 2011-07-27

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  • The Catalan Journal of Communication and Cultural Studies (CJCS) is committed to publishing research and theoretical articles in the fields of media studies, popular culture and cinema, public relations and advertising studies, social communication, new media, language uses in the media, communication and cultural policies, social and national identities, gender studies, sports and leisure, tourism and heritage, among other related issues. CJCS publishes double blind peer-reviewed articles and its aims and scope cover not only Catalan media and cultural systems but also other social contexts.
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