Place media events and place image communication: The role of festivals and special events from the perspective of media relations

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This article attempts to demonstrate the significant role played by festivals and special events in place image communication from the perspective of media relations through a review of the literature referring to place image and media relations. By developing the term ‘place media event’, the authors arise a number of issues in place image communication. The authors argue that to win satisfactory uncontrolled media coverage, the importance of inner place image, media relations practitioners, media logic and routine media relations practices should been highlighted. These factors determine the successful transformation of standard events into media events.

Keywords: Festivals and special events; media logic; media relations; place image communication; place media event; public relations

Document Type: Research Article


Affiliations: 1: Communication University of China 2: Qindao Agricultural University

Publication date: July 27, 2011

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  • The Catalan Journal of Communication and Cultural Studies (CJCS) is committed to publishing research and theoretical articles in the fields of media studies, popular culture and cinema, public relations and advertising studies, social communication, new media, language uses in the media, communication and cultural policies, social and national identities, gender studies, sports and leisure, tourism and heritage, among other related issues. CJCS publishes double blind peer-reviewed articles and its aims and scope cover not only Catalan media and cultural systems but also other social contexts.
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