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Advancing the study of place brands, tourism and reputation management

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This editorial provides an introduction to this special issue on tourism, place brands and reputation management. It explains the themes addressed in the following collection of articles and briefly locates the emerging field of place brand studies and identifies its origins in the place promotion literature. The issue is conceived as a kind of open-ended exchange of ideas between scholars interested in tourism, place brands and cultural and communication studies in their widest sense, with the central focus being the further conceptualization and practical understanding of the nature of place brands. The second part of the editorial briefly introduces each of the following articles that attempt to make progress in engaging with some of these important issues.
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Keywords: communication management; destination management; place brands; place reputation management; theoretical development; tourism

Document Type: Research Article

Affiliations: 1: The University of Wales Institute, Cardiff 2: Universitat Rovira i Virgili

Publication date: 27 July 2011

More about this publication?
  • The Catalan Journal of Communication and Cultural Studies (CJCS) is committed to publishing research and theoretical articles in the fields of media studies, popular culture and cinema, public relations and advertising studies, social communication, new media, language uses in the media, communication and cultural policies, social and national identities, gender studies, sports and leisure, tourism and heritage, among other related issues. CJCS publishes double blind peer-reviewed articles and its aims and scope cover not only Catalan media and cultural systems but also other social contexts.
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