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Catalan public diplomacy, soft power, and noopolitik: A public relations approach to Catalonia's governance

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In this article, we provide a brief introduction to stateless nation-building and public diplomacy based on the case of Catalonia. On the basis of Manuel Castells' idea of informational society and the concepts of soft power of Joseph S. Nye, and noopolitik of John Arquilla and David Ronfeldt, we show the rich contribution of these phenomena in understanding the theory and practice of public diplomacy of non-state actors, such as stateless nations, in order to build their national identity. Furthermore, when we talk about public diplomacy, soft power and noopolitik, we are talking about governance rather than government (diplomacy, hard power and realpolitik). Accordingly, we suggest that a noopolitikal model of public relations can contribute to effective governance for both public and private actors. Through some examples of the current policies in Catalonia, this article advances a public relations approach to governance.

Keywords: informational society; noopolitik; public diplomacy; public relations; soft power; stateless nation-building

Document Type: Research Article


Affiliations: Universitat Pompeu Fabra.

Publication date: 2009-08-01

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  • The Catalan Journal of Communication and Cultural Studies (CJCS) is committed to publishing research and theoretical articles in the fields of media studies, popular culture and cinema, public relations and advertising studies, social communication, new media, language uses in the media, communication and cultural policies, social and national identities, gender studies, sports and leisure, tourism and heritage, among other related issues. CJCS publishes double blind peer-reviewed articles and its aims and scope cover not only Catalan media and cultural systems but also other social contexts.
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