Cultural consumer and copyright: A case study of anime fansubbing

Author: Lee, Hye-Kyung

Source: Creative Industries Journal, Volume 3, Number 3, 27 May 2011 , pp. 237-252(16)

Publisher: Intellect

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Abstract:

This article aims at discussing copyright and its infringement from the consumers' perspective by examining `anime fansubbing'. Anime fansubbing refers to the practice in which avid anime (Japanese animation) fans copy anime, translate Japanese to another language, and subtitle and release a subtitled version on the Internet to share it with other fans, without permission from the copyright holder. The case study of English fansubbing of anime shows that this activity has been guided by fansubbers' own ethics that intend to support the US anime industry by respecting US publishers' licences and self-controlling fansubbed anime. However, the existing ethics have been increasingly challenged under the advancement of digital fansubbing and the rise of peer-to-peer distribution. The case study finds that the idea of copyright is contingent upon and open to cultural consumers' own understanding and interpretation.

Keywords: anime; animation; fansubbing; copyright infringement; consumer ethics; cultural consumption

Document Type: Research article

DOI: http://dx.doi.org/10.1386/cij.3.3.237_1

Affiliations: 1: King's College London

Publication date: 2011-05-27

More about this publication?
  • The scope of the Creative Industries Journal is global, primarily aimed at those studying and practicing activities which have their origin in individual creativity, skill and talent, and which have a potential for wealth creation. These activities primarily take place in advertising, architecture, the art and antiques market, crafts, design, fashion, film, interactive leisure software, music, the performing arts, publishing, television and radio.We are pleased to announce that the Creative Industries Journal has been included in the Excellence in Research for Australia (ERA) list 2010.
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